Esurance - "Insurance for a Modern World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

7615

Título	Insurance for a Modern World
Agencia	Leo Burnett Chicago
Campaña	Insurance for a Modern World
Anunciante	Esurance
Marca	Esurance
Fecha de primera difusión/publicación	2011 / 12
Sector Empresarial	Seguros
Lema	Insurance for a Modern World
Sinopsis	Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24.
Medio	Televisión
Banda Sonora	Jam Man by Chet Atkins
Efectos especiales	MPC LDN
Planificador de cuentas	Katie George
Director de cuentas	Susan Stefaniak
Montaje	Deluxe’s Beast
Realizador	Omri Cohen
Productora	Green Dot Films
Productor	Matt Blitz
Productor ejecutivo	Ron Nelken
Responsable de conceptos / redactor	Eric Routenberg
Director artístico	Sarah Block
Director creativo	Eric Routenberg
Director creativo	Sarah Block
Director ejecutivo de creación	Susan Credle
Responsable de la creación	Susan Credle