Love Has No Labels - "Love Has No Labels"

CP+B

CP+B Boulder, Estados Unidos

Premios

55563

This ad is part of the ACT Responsible Collection

Marca: Love Has No Labels
País: Estados Unidos

Anunciante: Ad Council

Título	Love Has No Labels
Agencia	CP+B
Campaña	Love Has No Labels
Anunciante	Ad Council
Marca	Love Has No Labels
Posted	Marzo 2015
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis	According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias.
Resultado	The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015.
Medio	Web Film
Duración	199 seconds
Montaje	Brewster Parsons
Productora	Persuade Content
Director ejecutivo de creación	Chris Northam
Productor	Diego de la Maza
Responsable de la producción	Kat Friis
Managing Director	Matthew Alland
Productor digital	Jon Hingston
Responsable de cuentas de agencia	Becky Smith
Director de cuentas	Shawn Zupp
Group Executive Creative Director	Nick Law
Realizador	Danielle Levitt
Productor ejecutivo	Edward Grann
Productor ejecutivo	Jerry Solomon
Director de fotografía	Mike Berlucchi
Productor delegado	Caleb Omens
Responsable de la producción	Cat Sampson
Postproducción	Venice
Montador	Pedram Torbati
Assistant Editor	DJ Cosgrove
Colorista	Louis Mackall
Productor de la productora	Zack Whitley
Productor ejecutivo	Darcy Parsons
Productor ejecutivo	Jason Cohon
Mixer	Tom Paolantonio
Productor ejecutivo	Susie Boyajan