| Título | Awaken the Phantom |
| Agencia | Wieden + Kennedy Amsterdam |
| Campaña | Awaken the Phantom |
| Anunciante | Nike |
| Marca | Nike |
| Fecha de primera difusión/publicación | 2018 / 8 |
| Sector Empresarial | Zapatillas de tennis y de baloncesto |
| Sinopsis | To launch Nike’s new PhantomVSN football boot, we unleashed upon the world a mysterious character called THE PHANTOM - a demonic football freak capable of wreaking havoc on all those who cross its path. And the stuff of urban legend.First, we started with a teaser campaign that spread dark and mysterious rumours among footballers everywhere, leaving them wondering WHO or WHAT the PHANTOM was…Then, we launched this film AWAKEN THE PHANTOM for everyone to find out.Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), the two-and-a-half-minute film features famous footballers Neymar, Philippe Coutinho, Kevin De Bruyne and Mal Pugh as well as football icons Ronaldinho, Gennaro Gattuso and Andrea Pirlo. Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage also make a cameo.All to the beat of a mashup between Genesis and Heavy Metal by Justice. |
| Medio | Interactivo |
| Duración | |
| Responsable de conceptos / redactor | Jake Barnes |
| Director artístico | Riccardo Rachello |
| Productor ejecutivo | Elissa Singstock |
| Assistant Producer | Sanne Van Hattum |
| Director ejecutivo de creación | Eric Quennoy |
| Director ejecutivo de creación | Mark Bernath |
| Productora | Black Label Productions |
| Productor ejecutivo | Dom Freeman |
| Realizador | Vaughan Matthews |
| Director de fotografía | George Richmond |
| Productor | Tim Wild |
| Casting Director | Belinda Norcliffe |
| Director de producción | Michelle Kirkman |
| Production Assistant | Hugo Taylor |
| Montaje | The Quarry |
| Montador | Paul Watts |
| Montador | Scott Crane |
| Productor | Tor Adams |
| VFX Supervisor / Flame Artist | Adam Droy |
| VFX Supervisor / Flame Artist | Ashley Tilley |
| VFX Executive Producer | Gemma Humphries |
| Director creativo | Barnsley Woods |
| Postproducción | The Mill London |
| Música | MassiveMusic |
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