Quaker State Motor Oil - "Change"

The Tucker Partnership, Inc. New York, Estados Unidos

3239

Título	Change
Agencia	The Tucker Partnership, Inc.
Campaña	For What You Drive and How You Drive It - Pennzoil-Quaker State
Anunciante	Pennzoil-Quaker State International Corporation
Marca	Quaker State Motor Oil
Posted	Noviembre 2000
Producto	Synthetic Motor Oil
Sector Empresarial	Automotor
Lema	What More Do You Need To Know?
Sinopsis	Talent speaks directly to the listener in a straightforward manner to grab and hold the consumer's attention.
Filosofía	Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles.
Problema	Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines.
Medio	Radio
Duración	30 seconds
Mercado	Estados Unidos
Director creativo	Einar Einarsson
Responsable de conceptos / redactor	Duc Pham
Productor de la agencia	Walt Mitze
Actor /Celebridad	Denis Leary
Empresa de creación sonora	Peter Buccelato
Productora	Mixed Nuts