Nik Studzinski
CCO at Karmarama
London, Reino Unido
TítuloMixtape’22
Agencia
Campaña Mixtape’22
Anunciante National Citizen Service
Marca NCS
Fecha de primera difusión/publicación 2022 / 3
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape ’22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers. The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape ’22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS’ YouTube channel this week.
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