National Citizen Service (NCS) - "Grow Your Strengths"

Accenture Song

Accenture Song London, Reino Unido

1307

Título	Grow Your Strengths
Agencia	Accenture Song
Campaña	Outdated Translated
Anunciante	National Citizen Service
Marca	National Citizen Service (NCS)
Fecha de primera difusión/publicación	2023 / 2
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Accenture Song UK has created ‘Outdated Translated’, a new campaign for NCS (National Citizen Service) to upturn and reframe the often pervasive criticism faced by teens from wider society. The campaign shows how young people engage with a wide range of passion points from gaming, to TikTok scrolling, to mental health advocacy - and that these should be respected, celebrated and nurtured, as they provide teens with the foundational skills and strengths essential as they transition into adult citizens. NCS helps young people aged 15-17 become world and work-ready by providing a platform for personal development through a wide range of activities and experiences - including local community volunteering, online and some away from home, to build confidence, employability, life skills and mix with others.
Medio	Televisión
Duración	30 seconds
Responsable de la creación	Nik Studzinski
Director creativo	Meigan Brown
Director creativo	Tobias Owen
Miembro del equipo creativo	Ben Cashmore
Director creativo	Carys Thomas
Strategist	Izzi Zacharia
Productor de la agencia	Carol Oakley
Productora	CHAOS
Realizador	JASON YAN FRANCIS