CNIB - "Interview PSA"

DDB Canada

DDB Canada Vancouver, Canadá

7326

This ad is part of the ACT Responsible Collection

Marca: CNIB
País: Canadá

Anunciante: Canadian National Institute for the Blind

Título	Interview PSA
Agencia	DDB Canada
Campaña	EmployAbility
Anunciante	Canadian National Institute for the Blind
Marca	CNIB
Posted	Octubre 2016
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	Have you ever wondered how you would do your job if you lost your sight?
Filosofía	The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less.
Medio	Televisión y Cine
Duración	33 seconds
Productora	Untitled Films
Director creativo adjunto	Daryl Gardiner
Director de fotografía	James Gardner
Responsable de la creación	Cosmo Campbell
Director ejecutivo de creación	Dean Lee
Montador	Matthew Griffiths
Realizador	Aleysa Young
Director de proyectos	Matthew Sy
Productor de la agencia	Matthew Sy
Director artístico	Kelsey Hughes
Online Editor	Peter Debay
Responsable de conceptos / redactor	Aisling Penco
Jefe de cuentas	Elisabeth Blackburn
Productor delegado	Jason Friedman
Postproducción	Cycle Media