DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) - "Life Time Clock"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Alemania

6999

Título	Life Time Clock
Agencia	Serviceplan Campaign
Campaña	LIFE TIME CLOCK
Anunciante	Stiftung FÜRS LEBEN
Marca	DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO)
Fecha de primera difusión/publicación	2015
Sector Empresarial	Seguridad pública, salud e higiene
Resultado	One of the largest hourglasses ever created, the Life Time Clock represents the diminishing time of one patient in need of a donor-organ. The Life Time Clock debuted at the Organ Donation day in Stuttgart, Germany. It’s striking appearance and imposing presence made it outstanding in its environment. The public were drawn in and were confronted with one patients struggle and the urgent need for donor organs. Many thousands immediately became donor-card holders by taking donor cards dispensed by the hourglass. The life Time Clock received a great amount of attention from journalists and governmental figures covering the event.
Medio	Case Study
Duración	120 seconds
Responsable de la creación	Alexander Schill
Director ejecutivo de creación	Mike Rogers
Director ejecutivo de creación	Christoph Everke
Director ejecutivo de creación	Till Diestel
Director creativo	Christoph Bohlender
Responsable de conceptos / redactor	J. Jackson
Director artístico	Dimitrios Arampatzioglou
Jefe de cuentas	Alexandra Rueger
Diseñador gráfico	Rebecca Amann
Productor de la agencia	Thorsten Huth
Creative Producer	Florian Panier
Realizador	Thiemo Hehl
Music Producer	Lukas Bohlender
PR Director	Thorsten Hebes