H&M - "Becoming Beckham"

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

14291

Marca: H&M
País: Reino Unido

Anunciante: H&M

Título	Becoming Beckham
Agencia	adam&eveDDB
Campaña	Becoming Beckham
Anunciante	H&M
Marca	H&M
Posted	Abril 2016
Sector Empresarial	Otros
Sinopsis	In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Medio	Case Study
Duración	112 seconds
Realizador	Sonny London
Productor de la productora	Sonny London
Montador	Marshall Street Editors
Responsable de la creación	Ben Priest
Director ejecutivo de creación	Ben Tollett
Director ejecutivo de creación	Richard Brim
Responsable de conceptos / redactor	Patrick McClelland
Director artístico	Feargal Ballance
Director de cuentas	James Rowe
Productor de la agencia	Ben Sharpe
Managing Director	Tammy Einav
Production Assistant	Jimena Seoane
Production Assistant	Anthony Falco
Realizador	Fredrik Bond
Productor de la productora	Alicia Richards
Montador	Tim Thornton-Allan
Assistant Editor	Matthew Pochettino
Assistant Editor	Phil Hignett
Postproducción	Justin Stiebel
Postproducción	The Mill
Lead VFX	Jonathan Westley
Lead VFX	The Mill
Sound Designer	Anthony Moore
Sound Designer	Factory Studios
Director creativo	Erik Zetterberg (H&M)
Director de proyectos	Fia Ingman (H&M)
Head of Marketing	Daniel Hermann (H&M)