Aldi - "Cinderella 2023 (60s French)"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

1855

Marca: Aldi
País: Francia

Anunciante: Aldi

Título	Cinderella 2023 (60s French)
Título (Lengua original)	Cendrillon 2023 (60s)
Agencia	TBWA\PARIS
Campaña	Once upon a time, today’s Discount
Anunciante	Aldi
Marca	Aldi
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people’s lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand’s discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWA\Paris projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency.
Medio	Interactivo
Duración	60 seconds
Banda Sonora	Bibbidi-Bobbidi-Boo - The Magic Song by Coco bans
Postproducción	\ELSE
Director de publicidad	Anne-Marie Gaultier
Director de publicidad	Patricia Bouquet
Director de publicidad	Johanna Ducloux
Director de publicidad	Constance Verro
Director de publicidad	Océane Gourbière
Vice President (VP)	Anne Vincent
Managing Director	Marc Fraissinet
Account Management	Nicolas Simonnet
Account Management	Aicha Kheloufi
Account Management	Hélène Logeais
Account Management	Perrine Rodier
Planificador estratégico	MERCIER Loïc
Planificador estratégico	Léa RIVOIRE
Director ejecutivo de creación	Benjamin Marchal
Director ejecutivo de creación	Faustin Claverie
Director artístico	Sébastien Guinet
Responsable de conceptos / redactor	Josselin Pacreau
Head of Creative Producer	Maxime Boiron
Productora	HENRY
Realizador	Sebastian Strasser
Director de fotografía	Roman Vas'Yanov
Post-production Producer	Elise Gamboa
Head of Music and Sound	Olivier Lefebvre
Soundtrack Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Music Art Director	Thomas Jacquet
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Compositor de música	Jerry Hoffman
Compositor de música	Mack David
Music Publishing	Walt Disney Music Company
Music Publishing	Universal Music
Music Production	Soondclub
Media Agency	CoSpirit MediaTrack
Social Media Agency	Mogul Marketing, Inc.
Productor de la agencia	Anne-Claire Girard
Productor ejecutivo	Hugo Diaz
Director de fotografía	Roman Vasyanov
Productor delegado	Thierry Bettas-Begalin