Título | Cinderella 2023 (144s) |
Título (Lengua original) | Cendrillon 2023 (144s anglais) |
Agencia | TBWA\PARIS |
Campaña | Once upon a time, today’s Discount |
Anunciante | Aldi |
Marca | Aldi |
Fecha de primera difusión/publicación | 2023 / 4 |
Sector Empresarial | Grandes almacenes, supermercados |
Filosofía | 35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people’s lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand’s discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWA\Paris projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency. |
Medio | Interactivo |
Duración | |
Banda Sonora | Bibbidi-Bobbidi-Boo - The Magic Song by Coco bans |
Postproducción | \ELSE |
Director de publicidad | Anne-Marie Gaultier |
Director de publicidad | Patricia Bouquet |
Director de publicidad | Johanna Ducloux |
Director de publicidad | Constance Verro |
Director de publicidad | Océane Gourbière |
Vice President (VP) | Anne Vincent |
Managing Director | Marc Fraissinet |
Account Management | Nicolas Simonnet |
Account Management | Aicha Kheloufi |
Account Management | Hélène Logeais |
Account Management | Perrine Rodier |
Planificador estratégico | MERCIER Loïc |
Planificador estratégico | Léa RIVOIRE |
Director ejecutivo de creación | Benjamin Marchal |
Director ejecutivo de creación | Faustin Claverie |
Director artístico | Sébastien Guinet |
Responsable de conceptos / redactor | Josselin Pacreau |
Head of Creative Producer | Maxime Boiron |
Productora | HENRY |
Realizador | Sebastian Strasser |
Director de fotografía | Roman Vas'Yanov |
Post-production Producer | Elise Gamboa |
Head of Music and Sound | Olivier Lefebvre |
Soundtrack Director | Fanny Mithois |
Music Art Director | Ferdinand HUET |
Music Art Director | Thomas Jacquet |
Sound Engineer | Matthieu Seignez |
Business Affairs | Marion LE GULUCHE |
Compositor de música | Jerry Hoffman |
Compositor de música | Mack David |
Music Publishing | Walt Disney Music Company |
Music Publishing | Universal Music |
Music Production | Soondclub |
Media Agency | CoSpirit MediaTrack |
Social Media Agency | Mogul Marketing, Inc. |
Productor de la agencia | Anne-Claire Girard |
Productor ejecutivo | Hugo Diaz |
Director de fotografía | Roman Vasyanov |
Productor delegado | Thierry Bettas-Begalin |