| Título | Bin-Man |
| Título (Lengua original) | L'Homme Poubelle |
| Agencia |
Libre MullenLowe
|
| Campaña |
Another Vision Of Retail - E. Leclerc
|
| Anunciante |
E.Leclerc
|
| Marca |
E. Leclerc
|
| Fecha de primera difusión/publicación |
2000 / 3
|
| Producto |
Supermarkets
|
| Producto (Lengua original) | Supermarchés
|
| Sector Empresarial | Grandes almacenes, supermercados
|
| Lema | E. Leclerc . A movement with you for 50 years. |
| Lema (Lengua original) | E. Leclrec. Un mouvement auprès de vous depuis 50 ans. |
| Sinopsis | Leclerc refuses to accept the vision of retailing where only low-quality products are cheap.
|
| Filosofía | Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
|
| Problema | The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
|
| Medio |
Billboard
|
| Mercado | Francia |
| Director creativo |
Jacques Vauchelle
|
| Responsable de conceptos / redactor |
Olivier Henry
|
| Director artístico |
Caroline Nammour
|
| Illustrator |
Ich & Kar
|
