Amazon Amp - "The Garden of Music"

72andSunny

72andSunny Los Angeles, Estados Unidos

3140

Marca: Amazon Amp
País: Estados Unidos

Anunciante: Amazon

Título	The Garden of Music
Agencia	72andSunny
Campaña	Find Your Wavelength
Anunciante	Amazon
Marca	Amazon Amp
Fecha de primera difusión/publicación	2022 / 9
Sector Empresarial	Sitios de diversión y recreo
Filosofía	Amp, the new live radio app from Amazon, released a brand-new campaign with 72andSunny titled “Find Your Wavelength” that introduces audiences to a vibrant, colourful world of content sharing and music discovery that puts people at its heart. “Find Your Wavelength” showcases the real humans who broadcast live radio shows via the Amp app, where creators can DJ their own radio shows at no cost alongside some of the biggest names in the industry including Lil Yachty, Josh Richards, Joe Budden, and more. Using Amp’s fully licensed music library, which is stacked with tens of millions of songs, Amp is a place to hand pick playlists, recommend music, and help users in real time discover new music from the people who inspire them. A flagship film, “The Garden of Music,” shot by director Edson Oda, known for his highly acclaimed recent film Nine Days, shows an Amp creator taking a metaphorical journey across the app. She lands in a series of magical gardens, each playing a different music style, and pauses to dance every time as she makes her way to the final scene – her own radio show – where we discover that her preferred wavelength is pretty unexpected. Accompanying the film are high visibility OOH placements in LA, New York and Boston, filled with a youthful and fresh design that combines the Amp brand colors and logo graphics with a lively, playful font that compliments the vibe and energy of Amp creators. Multiple creators will appear together on billboards, digital, wall paintings and more, introducing Amp with clear, compelling and single-minded messaging that spells out the power of the community and the possibilities within. Lines include: Find Your Wavelength, Music Picked by Humans not Robots, Live Radio Reimagined, Playlist Made with Love by Real Humans, and Play the Music you Love Live on Air. Pictures of the hosts are shot by well-known photographer Micaiah Carter and all play into a consistent visual identity for the Amp brand that will inform all the work they do down the funnel from organic social to performance media.
Medio	Interactivo
Duración	60 seconds
Director de publicidad	Danielle Waldron
Director de publicidad	Tiffany Chao
Director de publicidad	Mark Wynohradnyk
Director de publicidad	Josh Rakic
Director de publicidad	Gaelen LeMelle-Brown
Responsable de la creación	Matt Murphy
Director creativo	Jeff Lam
Director creativo	Tahirah Byfield Edwards
Senior Copywriter	Reilly Baker
Design Director	Mike Farrell
Director of Production	Kate Morrison
Productor ejecutivo	Leah Karabenick
Production Coordinator	Shareef Achekzai
Group Brand Director	William Nader
Brand Director	James Burton
Group Director, Partnerships & Legal	Elsa Mitsoglou
Manager, Partnerships & Legal	Marty Cole
Group Strategy Director	Thomas Steiner
Productora	Eleanor
Productor ejecutivo	Sophie Gold
Productor delegado	Jeanette Ruli
Director de fotografía	Xiaolong Liu
Realizador	Edson Oda
Jefe de decorados	Tyler Evans
Choreography	Phillip Chbeeb
Choreography	Erica Klein
Montador	Tobias Sumh
Editorial Company Executive Producer	Jennifer Mersis
Assistant Editor	Quinn Else
Senior Post-production Producer	Kortney Rubottom
Sound Design and Mix	Human Worldwide
Música	Human Worldwide
Head of Sync and A&R	Kamela Anderson
Productor ejecutivo	Carol Dunn
Music Creative Director	Mike Jurasits
Music Editing	John Christopher Barnes
Sound Design and Final Mix	Sloan Alexander
Post Producer and Engineer	Rob Suchecki
VFX Company	Blacksmith VFX
VFX Shoot Supervisor	John Shirley
VFX Lead	Robert Bruce
Compositor	Aaron Baker
Compositor	Hieu Phan
3D Lead	Tuna Unalan
3D Team	Jackie Liao
3D Team	Michael Marsek
3D Team	Nick Owoyemi
3D Team	Ohad Bracha
3D Team	Joshua Merck
CG FX Artist	Rick Walia
Concept Art	Sita Pawar
VFX Producer	Sam Centore
Responsable de la producción	Perry Tate
Colorization	Trafik
Executive Producer Color	Meghan-Lang Bice
Color Producer	Phoebe Torsilieri
Colorista	Ricky Gausis
Color Assist	Sam Ziaie
Montaje	The Den Editorial