Título | Broadband |
Agencia | Slack Barshinger |
Campaña | Merger - Tetra Pak |
Anunciante | Tellabs |
Marca | Tellabs |
Posted | Marzo 2005 |
Producto | Broadband Equipment |
Sector Empresarial | Material eléctrico y electrónico |
Filosofía | Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door. |
Problema | Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers. |
Medio | Anuncios de Internet |
Mercado | Estados Unidos |
Responsable de conceptos / redactor | Shylo Bisnett |
Director creativo | Kelley Fead |
Director de cuentas | Steve Johnson |
Director de cuentas | David Miller |