Título | Train |
Agencia | FCB Chicago |
Campaña | Solutionism |
Anunciante | The Dow Chemical Company |
Marca | Dow |
Posted | Marzo 2012 |
Sector Empresarial | Industria |
Lema | Solutionism. The new optimism. |
Sinopsis | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
Medio | Televisión |
Mercado | Estados Unidos |
Efectos especiales | The Mill New York |
Montaje | Final Cut |
Empresa de creación sonora | Sound Lounge |
Responsable de la creación | Todd Tilford |
Director del grupo de creación | Jon Flannery |
Responsable de conceptos / redactor | Jon Flannery |
Director artístico | Doug Behm |
Director del grupo de creación | Doug Behm |
Director creativo | Ron D'Innocenzo |
Responsable de conceptos / redactor | Ron D'Innocenzo |
Responsable de conceptos / redactor | Terin Izil |
Director artístico | Derek Julin |
Productor ejecutivo agencia | Ivo Knezevic |
Productora | Morton Jankel Zander (MJZ) |
Realizador | Nicolai Fuglsig |