Diesel - "Sam (B)"

FRED & FARID

FRED & FARID Global

Premios

8044

Marca: Diesel
País: Francia

Anunciante: L'Oréal

Título	Sam (B)
Agencia	FRED & FARID
Campaña	"Only the Brave" - Diesel
Anunciante	L'Oréal
Marca	Diesel
Posted	Diciembre 2009
Sector Empresarial	Perfumes
Sinopsis	The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams...
Filosofía	The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors.
Problema	A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio.
Medio	Televisión
Director creativo	Farid Mokart
Director artístico	Alphée Ballester
Director artístico	Laurent Leccia
Director artístico	Thomas Raillard
Director artístico	Alexandra Reghioua
Responsable de conceptos / redactor	Farid Mokart
Realizador	Paul Gore
Productora	Irene
Productora	Flynn
Jefe de cuentas	Emmanuel Ferry
Jefe de cuentas	Hélène Camus
Jefe de cuentas	Shirley Sayadi
Música	Guem
Supervisor depublicidad	Steeve Hagege
Supervisor depublicidad	Wilbert Das
Supervisor depublicidad	Ladan Lari