Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.