Jeff Lin still remembers climbing to the top of a suspension bridge tower the night before he began his obligatory service in the Taiwanese Army. Destiny prevailed and the soldier eventually turned into an adman. At the peak of his creative career in Taiwan, Jeff migrated to New York, heeding the call of Jack Kerouac and The Beats of Greenwich Village...Tom Waits and Washington Square. He soon became one of the pioneers in advertising to Asian-American communities. Jeff's creative vision and strategic marketing expertise are evident in his work for such clients as MCI, Citibank, American Express, MetLife, Sony, Philip Morris, and other top brands.