Título | Welcome to Topgolf |
Agencia | Anomaly |
Campaña | Come Play Around |
Anunciante | Topgolf |
Marca | Topgolf |
Fecha de primera difusión/publicación | 2023 / 8 |
Sector Empresarial | Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética |
Filosofía | Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates. |
Medio | Integrated Media/360 Activation |
Duración | |
Mercado | Reino Unido |
Banda Sonora | “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge |
Founding Partner / Global CCO | Mike Byrne |
Director creativo | Craig Schlesinger |
Director creativo | Stephen Mendonca |
Managing Partner, Head of Design | Kevin Lyons |
Design Director | Luca Bernardino |
Diseñador | Keller Grimmer |
Responsable de la producción | Erika Madison |
Productor ejecutivo | Chad Utsch |
Director of Music Production | Ben Dorenfeld |
Head of Business Affairs | Julia Clark |
Project Director | Kathleen Owen |
Managing Partner, Co-Head of Account Management | Damien Reid |
Director de cuentas | Emily Dondero |
Jefe de cuentas | Hana Trattner |
Productora | Riff Raff Films |
Realizador | The Sacred Egg |
Owner / Executive Producer | Matthew Fone |
Productor ejecutivo | Matthew Clyde |
Productor | Jay Wintringer |
Production Supervisor | Scott Passey |
Director de fotografía | Tom Sigel |
Stylist | Jenny Haapala |
Jefe de decorados | Alessandra Cadman |
Montaje | WORK Editorial NY |
Montador | Biff Butler |
Assistant Editor | Chris Wronka |
Founding Partner | Jane Dilworth |
Managing Director | Erica Thompson |
Productor ejecutivo | Alejandra Alarcon |
Responsable de la producción | Chris Delarenal |
Productor | Andrea Cantor |
Postproducción | The Mill London |
VFX Shoot Supervisor | Jessica Groom |
Head of Production / Executive Producer | Louise Unwin |
Senior VFX Producer | Saskia Delius |
Senior VFX Producer | Polly Roberts |
Production Assistant | Sam Ashby |
2D Lead | Adrian Monroy Diaz |
2D Lead | Peter Hodsman |
3D Lead Artist | Kiril Mirkov |
3D Lead Artist | Mike Little |
3D Lead Artist | Laurent Giaume |
2D Artist | Mithun Jacob Alex |
2D Artist | Giacomo Verri |
2D Artist | Marko Perendija |
3D Artist | Jean Grandgirard |
3D Artist | Jack Enever |
3D Artist | Elia Goettlicher |
3D Artist | Clementine Supiot |
3D Artist | Luke Dadley |
3D Artist | Paolo Ceresa |
3D Artist | Thomas Craig |
Animation Director | David Bryan |
Finished Artist | Lora Nikolaeva |
Colorista | Peter Oppersdorff |
Colorista | Katie Dymmock |
Executive Producer Color | Saskia Delius |
Resource Manager | Jemma Beaumont |
Color Assist | Rory Leighton |
Color Assist | Caitlin Donaldson |
Color Assist | Henry White |
Color Assist | Kennedy Dawson |
Audio Post Production | Heard City |
Music Supervision | Ricall Music |
VO Talent | Hally Leadbetter |