Topgolf - "Welcome to Topgolf :30"

Anomaly

Anomaly New York, Estados Unidos

1463

Marca: Topgolf
País: Estados Unidos

Anunciante: Topgolf

Título	Welcome to Topgolf :30
Agencia	Anomaly
Campaña	Come Play Around
Anunciante	Topgolf
Marca	Topgolf
Fecha de primera difusión/publicación	2023 / 8
Sector Empresarial	Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética
Filosofía	Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates.
Medio	Integrated Media/360 Activation
Duración	30 seconds
Mercado	Reino Unido
Banda Sonora	“Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
Founding Partner / Global CCO	Mike Byrne
Director creativo	Craig Schlesinger
Director creativo	Stephen Mendonca
Managing Partner, Head of Design	Kevin Lyons
Design Director	Luca Bernardino
Diseñador	Keller Grimmer
Responsable de la producción	Erika Madison
Productor ejecutivo	Chad Utsch
Director of Music Production	Ben Dorenfeld
Head of Business Affairs	Julia Clark
Project Director	Kathleen Owen
Managing Partner, Co-Head of Account Management	Damien Reid
Director de cuentas	Emily Dondero
Jefe de cuentas	Hana Trattner
Productora	Riff Raff Films
Realizador	The Sacred Egg
Owner / Executive Producer	Matthew Fone
Productor ejecutivo	Matthew Clyde
Productor	Jay Wintringer
Production Supervisor	Scott Passey
Director de fotografía	Tom Sigel
Stylist	Jenny Haapala
Jefe de decorados	Alessandra Cadman
Montaje	WORK Editorial NY
Montador	Biff Butler
Assistant Editor	Chris Wronka
Founding Partner	Jane Dilworth
Managing Director	Erica Thompson
Productor ejecutivo	Alejandra Alarcon
Responsable de la producción	Chris Delarenal
Productor	Andrea Cantor
Postproducción	The Mill London
VFX Shoot Supervisor	Jessica Groom
Head of Production / Executive Producer	Louise Unwin
Senior VFX Producer	Saskia Delius
Senior VFX Producer	Polly Roberts
Production Assistant	Sam Ashby
2D Lead	Adrian Monroy Diaz
2D Lead	Peter Hodsman
3D Lead Artist	Kiril Mirkov
3D Lead Artist	Mike Little
3D Lead Artist	Laurent Giaume
2D Artist	Mithun Jacob Alex
2D Artist	Giacomo Verri
2D Artist	Marko Perendija
3D Artist	Jean Grandgirard
3D Artist	Jack Enever
3D Artist	Elia Goettlicher
3D Artist	Clementine Supiot
3D Artist	Luke Dadley
3D Artist	Paolo Ceresa
3D Artist	Thomas Craig
Animation Director	David Bryan
Finished Artist	Lora Nikolaeva
Colorista	Peter Oppersdorff
Colorista	Katie Dymmock
Executive Producer Color	Saskia Delius
Resource Manager	Jemma Beaumont
Color Assist	Rory Leighton
Color Assist	Caitlin Donaldson
Color Assist	Henry White
Color Assist	Kennedy Dawson
Audio Post Production	Heard City
Music Supervision	Ricall Music
VO Talent	Hally Leadbetter