| Título | True North B2B Services |
| Agencia | True North Inc. |
| Campaña | Business-to-Business |
| Anunciante | True North Inc. |
| Marca | True North |
| Fecha de primera difusión/publicación | 2011 / 1 |
| Producto | Multiple |
| Sector Empresarial | Servicios para empresas |
| Lema | True North Inc. B2B Showcase |
| Sinopsis | B2B is in our blood. We have a long history in building prosperous campaigns for some lead players in the industry, including: Pitney Bowes – Driving sales for postage meter rentals to small office/home office (SOHO) businesses through direct mail and online display. CA Internet Security — Creating a branded, multi-channel campaign for the launch of a new Internet security product suite. BizFilings — Developing new online display ads in connection to direct mail to promote incorporation services to the small business audience. Baseline — Branding the corporate identity, as well as a series of logos for products readily used by the entertainment industry. Constant Contact — Engaging small business owners through a customized quiz on email marketing to help generate new leads. Express Scripts/Medco — Generating leads through a hyper-personalized DM-to-website experience, resulting in a multi-million dollar new client. ThomasNet.com — Launching an innovative new platform and driving new users to the site through a dramatic trade show and online experience. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Tom Goosmann |
| Director creativo | Daniel Brown |
| Director creativo adjunto | Vicky Wetterer |
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