| Título | Game Changers Website |
| Agencia | True North Inc. |
| Campaña | Game Changers Website |
| Anunciante | Medco Health Solutions, Inc. |
| Marca | Medco® |
| Fecha de primera difusión/publicación | 2010 / 5 |
| Producto | Express Scripts |
| Sector Empresarial | Salud y productos farmacéuticos |
| Lema | Changing The Game. |
| Sinopsis | When you have a long history of innovation, building a site called MedcoGameChangers.com seems perhaps a bit too boastful. But if you’re Medco, and you’re looking to grow your customer base, you have to strut your stuff. Our digital strategy behind the lead-nurturing program we built for Medco rested on these four pillars: 1. Hyper-personalize the experience to demonstrate Medco’s commitment to one-to-one service. 2. Create a hub of engagement that provides information via videos and articles, and offers a portfolio of free, informative downloads. 3. Modulate the dialogue to keep interest high and pass-along vigorous. 4. Use data to drive content decisions and, most important, to inform the dialogue between sales rep and prospect. |
| Resultado | A year and half later, web metrics for MedcoGameChangers.com went through the roof and a new $18-million client came through the door. Icing on the cake—the Medco-True North team also accepted an International ECHO Award in 2011. Now that’s a healthy return on investment. |
| Medio | Sitios de Internet |
| Artista multimedia | Adam Overstreet |
| Director técnico | Derek Little |
| Strategic Planning Director | Neil Feinstein |
| Ejecutivo de cuentas | Meghann Kelley |
| Director de cuentas | Matthew Brown |
| Director creativo adjunto | Vicky Wetterer |
| Director creativo | Daniel Brown |
| Responsable de la creación | Tom Goosmann |
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