Ciné-ma difference - "In the role of"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

9671

This ad is part of the ACT Responsible Collection

Marca: Ciné-ma difference
País: Francia

Anunciante: Ciné-ma difference

Título	In the role of
Agencia	TBWA\PARIS
Campaña	IN THE ROLE OF
Anunciante	Ciné-ma difference
Marca	Ciné-ma difference
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis	EVERYONE SHOULD FEEL WELCOME AT THE CINEMA. It’s through this strong message that Ciné-ma difference and TBWA\PARIS wish to raise public awareness on the importance of welcoming autistic people suffering severe behavioural disorders into cinemas. The cinema, the first ever cultural leisure, is still very difficult to access for people whose disability leads to behavioural problems. At the first belated or unexpected applause, at the first cry or laugh, the first "sit-stand" on the chair, pitying or aggressive looks, followed by criticisms rapidly force out of the room the family who dared expose themselves in a public place. The result? What was supposed to be a fun treat became a humiliating ordeal. And which quite often puts an end to any attempts at a family outing.
Filosofía	To mark the 10 year anniversary of the law for equal rights and opportunities, as well as those of the Ciné-ma difference association, TBWA\Paris has devised a film to create public awareness about a cause that deserves to be heard, in equal measure to all the others. For there are no small exceptions. Produced by Control Films and beautifully directed by Laure de Clermont-Tonnerre, "In the role of" draws attention to an issue we rarely think about. The character is played by Stéphane Guérin autistic himself, but above all is a wonderful comedian of the troupe of the “Théâtre du Cristal”. The arrangement of the premises is not the only answer for the disabled. Accessibility in general - and especially at the cinema - is often regarded as merely a technical and practical issue. Yet, for some categories of disabled people, the technicality of accessibility is not an appropriate or adequate response, it is a human response that is needed, and a welcoming one is of utmost importance. Ciné-ma difference has devised a plan adapted for film sessions, open to all (people WITH and WITHOUT disability), for an audience who is usually excluded from it. The Ciné-ma difference network is now present in 30 cities in France and 1 in Belgium and is approaching its 1000th projection. The purpose of this movie: to highlight this exclusion and the need to share cinema and other cultural activities in order, that eventually, Ciné-ma difference will no longer be necessary!
Medio	Televisión
Duración	75 seconds
Advertiser Supervisor	Nicolas Guéchot
Account Handler	Anne Vincent
Account Handler	Lara de Nattes
Creative Director	Jean-François Goize
Director artístico	Sébastien Guinet
Responsable de conceptos / redactor	Josselin Pacreau
Art Director Assistant	Audrey Lucet
Media	DRABER Pierre
Head of TV	Maxime Boiron
Agency TV Producer	Mathilde Nanot-Lachkar
Agency TV Producer	Emilie Prud’Homme
Productora	Control Films
Productora	Control Films
Realizador	Laure de Clermont-Tonnerre
Talento	Stéphane Guérin – (Théâtre du Cristal)
Post-Production	Mikros Image
Montador	Julien Vaugelade
Head of Sound Production	Olivier Lefèbvre
Sound Director	Thomas Anduze
Sound Engineer	Anais Khout
Music Art Director	Philippe Mineur
Coordination	Thomas Jacquet
Music Rights	Barthélemy Ponsot
Music Rights	Marie Roche
Música	Philippe Rombi (© 2007 Haute Fidélité ℗ 2007 Fidélité Films)