| Título | Braille (English) |
| Agencia | Duval Guillaume |
| Campaña | Image campaign 2004-2005 - Dexia |
| Anunciante | Dexia |
| Marca | Axion |
| Posted | Agosto 2004 |
| Producto | Banking for Youngsters |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Lema | Axion, Respecting Youth |
| Sinopsis | The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank." |
| Filosofía | Make positive story about pimples. |
| Problema | Make interesting cinema campaign for youngsters (10-24 years old) |
| Medio | Cine |
| Duración | |
| Mercado | Bélgica |
| Productora | CZAR |
| Responsable de conceptos / redactor | Peter Ampe |
| Director artístico | Katrien Bottez |
| Director de cuentas | Inez De Pooter |
| Productor de la agencia | Andreas Hasle |
| Director creativo | Jens Mortier |
| Ejecutivo de cuentas | Emily Rammant |
| Montaje | Ace Editing |
| Producción musical | Masda |
| Realizador | Lionel Goldstein |
| Director artístico | Peter Ampe |
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