KIA - "“The New Species of Soul” "

David&Goliath

David&Goliath El Segundo, Estados Unidos

4262

Título	“The New Species of Soul”
Agencia	David&Goliath
Campaña	“The New Species of Soul”
Anunciante	Kia Motors
Marca	KIA
Fecha de primera difusión/publicación	2019 / 4
Sector Empresarial	Automóviles
Sinopsis	As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
Filosofía	Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Medio	Interactivo
Duración	40 seconds
Realizador	FILFURY
Chief Creation Officer	Bobby Pearce
Director ejecutivo de creación	Mark Koelfgen
Miembro del equipo creativo	David Angelo
Director del grupo de creación	Frauke Tiemann
Responsable de conceptos / redactor	Caleb Nyberg
Director artístico	Kristopher Wong
Director artístico	Gabriel Gama
Responsable de conceptos / redactor	Guilherme Grossi
Productor ejecutivo agencia	Elizabeth Newman
Productor ejecutivo agencia	Pete King