Guinness - "Don't Jinx It"

AMV BBDO

AMV BBDO London, Reino Unido

8989

Marca: Guinness
País: Reino Unido

Anunciante: AB Inbev

Título	Don't Jinx It
Agencia	AMV BBDO
Campaña	Don't Jinx It
Anunciante	AB Inbev
Marca	Guinness
Posted	Septiembre 2023
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement.
Filosofía	The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It.
Problema	As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season
Medio	Televisión
Duración	30 seconds
Productora	Biscuit Filmworks UK
Director creativo	Nicholas Hulley
Agency Account Team	Nick Andrew
Agency Account Team	Elana Murphy
Agency Account Team	Harry Frohlich
Productor de la agencia	Nick Godden
Media Agency	Remind-PHD
Realizador	James Rouse
Productor de la productora	Benji Howell
Postproducción	WE ARE COVERT
Sonido	Factory Studios
Audio Post	Mark Hills
Fotógrafo	LINDA BROWNLEE
Director de publicidad	Alan McAleenan
Director de publicidad	Anne Zahan
Director de publicidad	Lauren McKay
Responsable de la creación	Nicholas Hulley
Responsable de la creación	Nadja Lossgott
Miembro del equipo creativo	Will Brookwell
Miembro del equipo creativo	Louis Prenaud
Planificador de cuentas	Joe Smith
Productor adjunto agencia	Kieran O’Malley