Marmite - "Baby Scan"

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

3666

Marca: Marmite
País: Reino Unido

Anunciante: Unilever

Título	Baby Scan
Agencia	adam&eveDDB
Campaña	Baby Scan
Anunciante	Unilever
Marca	Marmite
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Comida
Filosofía	Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater. The TV spot is accompanied by activity across OOH, press and social, encouraging the public to sign up to the study and have a scan with one of the UK’s leading ultrasound clinics, Window to the Womb, that could reveal whether they are expecting a Marmite lover or hater.
Medio	Televisión
Duración	90 seconds
Productora	Biscuit Filmworks UK
Postproducción	Absolute Post
Audio Post Production	Factory Studios
Director de publicidad	Georgina Bradford
Director de publicidad	Shannon Lennon-Smith
Director de publicidad	Annabelle Terry
Responsable de la creación	Richard Brim
Director creativo	Ant Nelson
Director creativo	Mike Sutherland
Responsable de conceptos / redactor	Frances Leach
Director artístico	Christopher Bowsher
Joint Head of Integrated Production	Nikki Cramphorn
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Chief Executive Officer (CEO)	Tammy Einav
Managing Partner	Tom White
Director de cuentas	Max Sullivan
Director de proyectos	Ian Hughes
Director de proyectos	Amy Waldman
Director de proyectos	Linda-Aileen Macfarlane
Media Agency	Mindshare Europe
Media Business Director	Tess Domenet
Media Account Manager	Anna Mason
PR Agency	W Communications
PR Campaigns Director	Grace Jackson
PR Associate Director	Jessica O’Donohoe
PR Account Director	Paige Hartley
PR Account Manager	Ella Bull
Realizador	James Rouse
Productor	Benji Howell
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Responsable de la producción	Polly Du Plessis
Director de producción	Tim Steele
Director de fotografía	Alex Melman
Casting Director	Thom Hammond
Jefe de decorados	Niamh Coulter
Wardrobe Stylist	Selina Wong
Hair and Makeup	Michele Bayliss
Montaje	Work Editorial
Montador	Neil Smith
Executive Post Producer	Chris Batten
Executive Post Producer	Sally Heath
Post-production Producer	Maddie Godsill
Colorista	Matt Turner
Look Dev/ R&D	Gustavo Ribeiro
VFX Supervisor and Flame Lead	Ben Robards
Flame & Nuke Lead	Chris Tobin
Nuke Artist	Harvey David
Nuke Artist	Tommy Coulter-Lister
Flame Artist	Richard Greenwood
Flame Artist	James Corden
CG Artist	Keith Rogers
CG Artist	Rebekah King-Britton
CG Artist	Patrick Keogh
CG Artist	Ollie Grant
CG Artist	Megan McLean
Audio Post Production	Jon Clarke
Audio Producer	Deborah Whitfield
Design Studio	King Henry Studios
Founder/Partner	Carolyn Henry
Design Director	Scott Silvey
Lead Retoucher	Charlie Townsend
Studio Project Manager	Dan Sandalls
Artworker	Dave Callow
Integrated Producer	Jaki Jo Hannan
Photographer's Agent	Boutique Artists
Fotógrafo	Charlie Surbey
Senior Integrated Producer, C&A	Gareth Evans
Studio Support, C&A	Gary Halfacre
PA/Team Assistant	Phoebe Jebb