Título | Celebrity Tantrum |
Agencia | Leo Burnett Sydney |
Campaña | Celebrity Tantrum |
Anunciante | Samsung |
Marca | Samsung Galaxy Tab |
Posted | Noviembre 2016 |
Sector Empresarial | Telefonía móvil y buscapersonas |
Sinopsis | The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment. Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens. The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen. It was enough to finally make Hodor speak up. |
Medio | Mobile Advertising |
Duración | |
Director ejecutivo de creación | Grant McAloon |
Director ejecutivo de creación | Vince Lagana |
Jefe del grupo de creación | Adrian Ely |
Jefe del grupo de creación | Nigel Clark |
Productor ejecutivo | Laurent Marcus |
Planificador de cuentas | Emily Taylor |
Planificador de cuentas | Russell Mitchinson |
Productora | Minds Eye Production, London |
Realizador | Peter Lydon |
Director de fotografía | Nic Sadler |
Productor de la productora | Max Yeoman |
Productor de la productora | Jonny Kight |
Montador | Suzy Davis |
Postproducción | Filament Post Production |
Postproducción | Pippa Halfnight |
Efectos especiales | Hani AlYousif |
Efectos especiales | Richard Nelson |
Flame Artist | Hani AlYousif |
Flame Artist | Jamie Crofts |