Brooks Running - "Rule40"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

7774

Título	Rule40
Agencia	Leo Burnett Chicago
Campaña	Rule40
Anunciante	Brooks Running
Marca	Brooks Running
Fecha de primera difusión/publicación	2016 / 6
Sector Empresarial	Zapatillas de tennis y de baloncesto
Sinopsis	Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.
Medio	Case Study
Duración	146 seconds
Productora	Deluxe’s Beast
Director artístico	Chris von Ende
Responsable de conceptos / redactor	Mike Ward
Responsable de conceptos / redactor	Meredith Haan
Responsable de la creación	Mark Tutssel
Responsable de la creación	Britt Nolan
Director creativo	Chris von Ende
Director creativo	Mike Ward
Diseñador	Alexis Alvarez
Productor	Lauren Roth
Productor de la agencia	Michael Petrucelly
Productor de la agencia	Tim Allan
Montador	Mark Sheridan
Director ejecutivo de creación	Jon Wyville
Director ejecutivo de creación	Dave Loew
Music & Sound Design	Marco Morales
Fotógrafo	David Emmite