| Título | House Ad |
| Agencia | MullenLowe MENA |
| Campaña | House Ad |
| Anunciante | TCF for the Blind |
| Marca | Self Publicity |
| Posted | Enero 2007 |
| Sector Empresarial | Otros |
| Lema | Creativity Pays |
| Sinopsis | Creative advertising versus Effective advertising is a debate that has raged for decades. Lowe believes that creative advertising is in fact effective and integral to increased sales, memorability and greater brand recognition. By using a true story relevant to the Middle East, this ad skilfully shows how an ancient trader employs the services of a creative thinker who then manages, through writing a poem, to sell all of the trader’s fabric. Absolute proof, that for centuries now, creativity is the most effective form of advertising. |
| Medio | Publicidad en revistas |
| Mercado | Bahrein, Egipto, Kuwait, Líbano, Arabia Saudita, Emiratos Árabes Unidos |
| Responsable de conceptos / redactor | Ma'n Abutaleb |
| Director artístico | Sara Khudairy |
| Director creativo | Clinton Manson |
| Responsable de conceptos / redactor | Clinton Manson |
| Director de cuentas | Tarek Miknas |
| Fotógrafo | Daryl Patni |
| Director creativo | Dominic Stallard |
| Director artístico | Dominic Stallard |
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