Terres des femmes - "#UNHATEWOMEN"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Alemania

Premios

8848

This ad is part of the ACT Responsible Collection

Marca: Terres des femmes
País: Alemania

Anunciante: Terre des femmes

Título	#UNHATEWOMEN
Agencia	Philipp und Keuntje GmbH
Campaña	#UNHATEWOMEN
Anunciante	Terre des femmes
Marca	Terres des femmes
Posted	Diciembre 2020
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
Filosofía	What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
Medio	Redes Sociales
Duración	120 seconds
Productora	It's us Media Berlin
Productora	MOKOH Music GmbH
Productora	Studio Movie Magic
Productora	Fork Unstable Media GmbH
Productora	Fischerappelt Performance
Responsable de la creación	Diether Kerner
Responsable de la creación	Robert Müller
Director ejecutivo de creación	David Morales
Director creativo	Philip Bolland
Director artístico	Christoph Laurisch
Director artístico	Jessica Philipp
Responsable de conceptos / redactor	Jonas Bartelworth
Responsable de conceptos / redactor	Robert Miler
Responsable de conceptos / redactor	Maximilian List
Managing Director	Johannes Buzási
Director de cuentas	Rona Zachwey
Planificador estratégico	Marie Hollers
Productor	Max Penk
Realizador	Annegret von Feiertag
Grade	Delfina Mayer
Online Artist	Tal Peled
DIT	Johannes Weise
Sonido	Richard Blaha
Fotógrafo	Darius Ramazani
Comprador de arte	Johanna Merensky
Music Producer	Sarah Rimkus
Music Producer	Maria Moritz
Compositor de música	Marcel Neumann
Compositor de música	Stephan Moritz
Sound Engineer	Marius Wiechmann
Responsable de la producción	Uta Wittchen