Título | Hannibal Lecter |
Agencia | DDB Berlin |
Campaña | Early Warning |
Anunciante | Volkswagen |
Marca | Volkswagen |
Posted | Noviembre 2011 |
Producto | Side Assist |
Sector Empresarial | Accesorios y servicios de automoción |
Lema | See things before they get dangerous |
Filosofía | The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. |
Medio | Prensa y publicaciones |
Director creativo | Johannes Hicks |
Responsable de conceptos / redactor | Rachel Hutchinson |
Director artístico | Jack Christensen |
Illustrator | Sebastian Hudert |
Responsable de la creación | Eric Schoeffler |
Responsable de cuentas de agencia | Jan Isterling |
Responsable de cuentas de agencia | Silke Lagodny |