Título | Running |
Agencia | Wieden + Kennedy |
Campaña | Nike Pro Cold - Dick's |
Anunciante | DICK's Sporting Goods |
Marca | Dick's |
Posted | Noviembre 2007 |
Producto | Nike Pro Cold |
Sector Empresarial | Prendas de deportes al aire libre y atletismo |
Lema | The Athletes Secret Weapon |
Sinopsis | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
Problema | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
Medio | Televisión |
Duración | |
Productora | Furlined |
Postproducción | Methodstudios |
Director creativo | Tyler Whisnand |
Director creativo | Mike McCommon |
Responsable de conceptos / redactor | Craig Baldo |
Responsable de conceptos / redactor | Nathan Goldberg |
Director creativo adjunto | Shannon McGlothin |
Director artístico | Jay Kamath |
Director de cuentas | Dianne Villarreal |
Productor de la agencia | Jennifer Fiske |
Productor ejecutivo agencia | Ben Grylewicz |
Realizador | Perlorian Brothers |
Audio Post Production | Lime Studios |