Nathan Goldberg
Strategy Director at Nike
Portland, Estados Unidos
TítuloRunning
Agencia
Campaña Nike Pro Cold - Dick's
Anunciante DICK's Sporting Goods
Marca Dick's
PostedNoviembre 2007
Producto Nike Pro Cold
Sector Empresarial Prendas de deportes al aire libre y atletismo
Lema The Athletes Secret Weapon
Sinopsis
Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel.
Problema
Communicate two things to HS athletes:
1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry.
2. Establish Dick’s Sporting Goods as the destination for Nike Pro cold Weather apparel.
Medio Televisión
Duración
Productora
Postproducción
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo adjunto
Director artístico
Director de cuentas
Productor de la agencia
Productor ejecutivo agencia
Realizador
Audio Post Production

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