EA Sports - "Go To Move"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

4436

Título	Go To Move
Agencia	Wieden + Kennedy
Campaña	NBA Draft - EA Sports
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Junio 2007
Producto	NBA Live '08
Sector Empresarial	Consolas de videojuegos
Lema	How Does It Feel?
Sinopsis	Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08.
Problema	To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.
Medio	Televisión
Duración	30 seconds
Montaje	Joint Editorial House
Director creativo	Jose Cabaco
Director creativo	Tim Wolf
Responsable de conceptos / redactor	Marc D'Avignon
Director artístico	Jayanta Jenkins
Director de cuentas	Steve Barry
Director de cuentas	Victoria Krueger
Productor	Niki Polyocan
Assistant Producer	Fran O'Connor
Productor ejecutivo	Jelly Helm
Productor ejecutivo	Steve Luker
Productor ejecutivo agencia	Ben Grylewicz
Productora	MJZ
Empresa de creación sonora	Amber Music
Producción musical	Amber Music