OVK (Parents of Road Victims) - "The Safety Jingle"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Bélgica

6690

Título	The Safety Jingle
Agencia	Happiness Brussels, an FCB Alliance
Campaña	Safety Jingle
Anunciante	OVK / PEVR (Parents of Child Road Victims)
Marca	OVK (Parents of Road Victims)
Posted	Noviembre 2016
Sector Empresarial	Seguridad Vial
Sinopsis	On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year.
Medio	Televisión y Cine
Duración	129 seconds
Responsable de la creación	Geoffrey Hantson
Director creativo	Philippe Fass
Director creativo	Pieter Claeys
Director artístico	Tim Schoenmaeckers
Responsable de conceptos / redactor	Niels Sienaert
Productor	Bart Vande Maele
Realizador	Dirk Domen
Productor de la agencia	Tuyet Hoang