Título | Samsonite Vs Risky Business |
Agencia | Saatchi & Saatchi Brussels |
Campaña | Samsonite VERSUS The World |
Anunciante | Samsonite Corp. |
Marca | Samsonite |
Fecha de primera difusión/publicación | 2014 / 8 |
Producto | Triforce |
Sector Empresarial | Bolsas de viaje y maletas |
Sinopsis | At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security. |
Filosofía | ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”. |
Medio | Web Film |
Duración | |
Director artístico | Arnold Hovaert |
Responsable de conceptos / redactor | Damien Veys |
Director creativo | Alexander Cha'ban |
Director de cuentas | Jonathan Moerkens |
Productora | Denzzo |
Realizador | Lars Damoiseaux |
Productor | Jeroen Berx |
Productor | A A |