Título | Sweat |
Agencia | Darwin BBDO |
Campaña | MO* Magazine Campaign |
Anunciante | MO* Magazine |
Marca | Knack |
Posted | Abril 2007 |
Sector Empresarial | Periódicos, revistas, libros |
Lema | Sweatshops and other global cover-ups, every month in Knack. |
Sinopsis | Everything you have to know about sweatshops and other global stories. Every month sold together with Knack (a weekly, Time-like magazine). |
Problema | MO* magazine is a joint venture of the most important Belgian Third World Solidarity Organisations. Their aim is to make globalisation tangible and more understandable by beaming "exotic" concepts like "blooddiamant" or "sweatshops" into a context the western consumer recognizes. |
Medio | Prensa y publicaciones |
Mercado | Bélgica |
Director creativo | gaston kooijmans |
Responsable de conceptos / redactor | Johan Lippens |
Fotógrafo | DOUGLAS MOORS |
Ejecutivo de cuentas | Karen Smessaert |
Director artístico | BART WELKENHUYSEN |