| Título | Breakfast |
| Agencia | Y&R London |
| Campaña | Breakfast |
| Anunciante | Warburtons Limited |
| Marca | Warburtons |
| Fecha de primera difusión/publicación | 2012 / 2 |
| Sector Empresarial | Bizcochos, pan, galletas de centeno |
| Filosofía | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
| Medio | Televisión |
| Postproducción | MPC LDN |
| Planificador de cuentas | Saul Betmead |
| Planificador de cuentas | Neasa Cunniffe |
| Director artístico | Jamie Starbuck |
| Responsable de conceptos / redactor | Martin Mcallister |
| Director creativo | Mark Roalfe |
| Director de publicidad | Jane Sutton |
| Director de publicidad | Megan Harrison |
| Director de publicidad | Richard Hayes |
| Business Director | Nick Fokes |
| Director de cuentas | Josh Harris |
| Productor de la agencia | Jennifer Fewster |
| Productora | Smuggler |
| Realizador | Jamie Rafn |
| Montador | Tim Hardy |
| Montaje | Stitch |
| Postproducción | Paul Branch |
| Audio Post Production | The Audio Factory |
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