Mercedes-Benz - "Chasing"

Contrapunto BBDO Barcelona

Contrapunto BBDO Barcelona Barcelona, España

4209

Título	Chasing
Agencia	Contrapunto BBDO Barcelona
Campaña	Chasing
Anunciante	DaimlerChrysler
Marca	Mercedes-Benz
Posted	Julio 2007
Producto	Clase A
Sector Empresarial	Automóviles
Lema	Who's chasing who?
Sinopsis	Portrait of an obsession Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia. Using just one day for the shooting, the director has managed to build a true film noir story with a wise use of the codes that define this genre. Expressionist photography, ellipses full of sense and a tension loaded music serve all together to communicate a concept from Contrapunto agency inspired in psychological thrillers. A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allow us to solve the puzzle... and no, this time the butler is not guilty. The production company Agosto presents us a thrilling story with an amazing plot twist... Whos chasing who?
Medio	Televisión
Duración	50 seconds
Mercado	España
Director creativo	Jaime Chavarri
Productor de la agencia	Javier Díaz
Director artístico	Clara Hernández
Realizador	Hugo Menduiña
Productor de la productora	Rafa Montilla
Director de fotografía	Santi Peyrona
Productora	Agosto
Postproducción	Infinia
Producción musical	Dr. Alick