| Título | Lifetime |
| Agencia | Brown Parker & DeMarinis Advertising |
| Campaña | Lifetime |
| Anunciante | Baptist Health South Florida |
| Marca | Baptist Health South Florida |
| Posted | May 2007 |
| Producto | Nurse Recruitment |
| Sector Empresarial | Salud y productos farmacéuticos |
| Lema | His shift lasts 12 hours. His influence will last a lifetime. |
| Filosofía | Show the community at large and the nurses living in it the high esteem in which nurses are held at Baptist by featuring their nurses as everyday heroes in print ads, on buses, in movie theatres, on TV, and on radio. |
| Problema | In one campaign, brand Baptist Health as the leading healthcare provider in South Florida and recruit 50 new nurses in 3 months. |
| Medio | Prensa y publicaciones |
| Mercado | Estados Unidos |
| Ejecutivo de cuentas | Jason Brown |
| Director creativo | Vincent DeMarinis |
| Fotógrafo | Red Morgan |
| Director creativo | Ward Parker |
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- AGENCIA:
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