Nike - "Momentum"

VillarRosàs Barcelona, España

10743

Marca: Nike
País: España

Anunciante: Nike

Título	Momentum
Agencia	VillarRosàs
Campaña	Nike - Momentum
Anunciante	Nike
Marca	Nike
Posted	May 2007
Sector Empresarial	Equipamiento deportivo y de ocio
Lema	Momentum
Sinopsis	Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafael Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, Momentum, means Nike´s recognition to the optimum moment that spanish sport enjoys. Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: ¿Are you brave enough to be the next? 100 gipsy drummers get together with world class athletes in the new Nikes ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere´s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other. Director Nacho Gayán goes underground to offer us a totally different look of the sports world. Outside big stadium and crowds, the ultimate challenge is to face your inner fears, gaining success and respect among equals.
Medio	Televisión y Cine
Duración	60 seconds
Mercado	España
Responsable de conceptos / redactor	Tuning
Director's Assistant	Tirso
Productor de la agencia	Melanie Andrada
Director creativo	Fernando Codina
Realizador	Nacho Gayán
Productor de la productora	Rafa Montilla
Liine Producer	Toni Moreno
Director de fotografía	Manel Ruiz
Director artístico	Enric Soldevila
Director creativo	Oriol Villar
Actor /Celebridad	Ronaldo De Assis Moreira (Ronaldinho)
Actor /Celebridad	Rafael Nadal
Actor /Celebridad	Pau Gasol
Actor /Celebridad	Fernando Torres
Actor /Celebridad	Sergio Ramos