Título | San Marino Dream Big Kaka |
Agencia | 180 Amsterdam |
Campaña | Dream Big - adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2008 |
Sector Empresarial | Comunicación institucional |
Sinopsis | After finding a young team from San Marino (as well as Kakas biggest fan), we sprung a surprise visit on them from some of the worlds biggest names. Kaka himself, Joann Gourcuff, Robin van Persie, Philip Lahm and Xabi Alonso, all show up to provide the team with the kind of specialist coaching and advice that could inspire them to one day lift their country higher up the rankings. |
Filosofía | The notion of dream big is what unites the players and the kids both of them having big dreams and being united by their love for football. The campaign also further enhances adidas brand statement of Impossible is Nothing. Even if you come from a small place you can still dream of conquering the impossible. |
Medio | Televisión |
Duración | |
Mercado | Africa, Estados Unidos, Asia Pacific, Europe |
Director de publicidad | Levin Reyher |
Director de publicidad | Andrew Lux |
Director de publicidad | Timo Kaemmer |
Director de publicidad | Delphine Lorentz |
Director ejecutivo de creación | Richard Bullock |
Director ejecutivo de creación | Andy Fackrell |
Director artístico | Tim Snape |
Responsable de conceptos / redactor | Matt Fee |
Productor de la agencia | Joe Togneri |
Productor de la agencia | Chayenne de Witte |
Director de cuentas | Mark Schermers |
Responsable de cuentas de agencia | Mani Pesenti |
Ejecutivo de cuentas | William Burroughs |
Planificador de cuentas | Andy Edwards |
Realizador | Johan Kramer |
Productora | Christel Palace |
Realizador | Marco Grandia |
Realizador | Richard Bullock |
Productor ejecutivo | Christel Hofstee |
Director de fotografía | Wouter Westendorp |
Director de fotografía | Gabor Deak |
Montador | Richard Orrick |
Montaje | Work Editorial |
Actor /Celebridad | Ricardo Kaká |
Actor /Celebridad | Xabier Alonso Olana |
Actor /Celebridad | Robin van Persie |
Actor /Celebridad | Yoann Gourcuff |
Actor /Celebridad | Philipp Lahm |