gonfond jerome
Directeur de Création at Leo Burnett Paris
Saint Denis, Francia
TítuloPuzzle 2
Agencia
Campaña Puzzle
Anunciante Mimi Foundation
Marca Mimi Foundation
Fecha de primera difusión/publicación 2010 / 12
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema Let's help cancer sufferers rebuild their image
Filosofía In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does.
Problema The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare.
Its objective : to help patients rebuild their image so as to better copewith their cancer condition.
Medio Exterior
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