| Título | Scorched |
| Agencia | DDB Canada |
| Campaña | Scorched |
| Anunciante | Subaru Corporation |
| Marca | Subaru Canada |
| Fecha de primera difusión/publicación | 2012 / 8 |
| Producto | BRZ |
| Sector Empresarial | Automóviles |
| Sinopsis | The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it’s hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. |
| Medio | Ambient |
| Ejecutivo de cuentas | Julia Morris |
| Director de cuentas | Peter Brough |
| Business Director | Michael Davidson |
| Director artístico | Jake Bundock |
| Director creativo adjunto | Adam Bailey |
| Director creativo adjunto | Paul Riss |
| Director creativo | Todd Mackie |
| Director creativo | Denise Rossetto |
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