| Título | First Kiss |
| Agencia | Deutsch |
| Campaña | Live Más |
| Anunciante | Taco Bell |
| Marca | Taco Bell |
| Posted | Abril 2013 |
| Producto | Cool Ranch Doritos Tacos Locos |
| Sector Empresarial | Restaurantes y comida rápida |
| Lema | Live Más |
| Sinopsis | The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Productora | Bob Industries |
| Postproducción | Methodstudios |
| Efectos especiales | Methodstudios |
| Responsable de la creación | Mark Hunter |
| Director del grupo de creación | Brett Craig |
| Director creativo | Josh DiMarcantonio |
| Director artístico | Sara Oakley |
| Responsable de conceptos / redactor | Melissa Langston-Wood |
| Director de fotografía | Vic Palumbo |
| Director of Content Production | Victoria Guenier |
| Productor ejecutivo agencia | Paul Roy |
| Productor de la agencia | Alison McMahon |
| Group Account Director | Walter Smith |
| Director de cuentas | Amanda Rantuccio |
| Jefe de cuentas | Amanda Schuster |
| Realizador | Zach Math |
| Montaje | Union Editorial |
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