Ben Armistead

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In the words of Agent Mulder, I am convinced that life exists beyond the confines of our daily routines. It's not just a concept in the night sky, but a vibrant reality waiting for us in the vast world outside. This belief has fueled my passion for exploring diverse cultures and commercial landscapes as a strategist. I am endlessly curious, driven by an insatiable creative wanderlust, and I find immense joy in continuous learning. My career has taken me across the globe, allowing me to lead distinctive agencies in different countries and languages. Currently, I am channeling my enthusiasm for global experiences by leading 72andSunny in Europe.

Throughout my journey, I've had the privilege of transforming strategy departments, enhancing creative brilliance, and fostering innovation in various agencies. I played a role in rebuilding Wieden+Kennedy London's strategy department, adding a commercial edge to W+K Global's creativity, revitalizing 180 Amsterdam's creative spirit and global presence, and transforming a traditional WPP agency in Spain into a Cannes-winning springboard for startups. Prior to these experiences, I contributed to the success of London’s Digital Agency of the Decade and the world's most effective agency.

At every stage, my goal has remained simple: to create meaningful work with a team of passionate individuals I admire. I find myself in a place where my ambitions align perfectly with my journey, surrounded by people I deeply respect and love working with.