Sony Playstation 4 - "This is for the Players. This is PS4."

180 Amsterdam

180 Amsterdam Amsterdam, Países Bajos

Premios

38070

Marca: Sony Playstation 4
País: Países Bajos

Anunciante: Sony Computer Entertainment

Título	This is for the Players. This is PS4.
Agencia	180 Amsterdam
Campaña	This is for the Players. This is PS4.
Anunciante	Sony Computer Entertainment
Marca	Sony Playstation 4
Posted	Junio 2014
Sector Empresarial	Consolas de videojuegos
Sinopsis	SUMMARY: At the beginning of 2013, PlayStation and Xbox went head to head in the Next Generation Console War. Everyone was talking about it. Especially the Players. As Xbox One moved further away from pure gaming, Playstation decided to put the Players at the center of everything they did. Two seemingly random ads packed with hidden references to past and future games warmed the Players up for a high-octane launch film that put the Player at the very center of the action. Then, Playstation released a site to celebrate every type of Player out there and to give to fans the chance to declare themselves as Players via personalized tweets which became an interactive online monument. The final mission was to take over the world, hijacking London’s most iconic landmarks and featuring on the biggest billboards in Europe. By the time of the launch, it was clear which console you had to buy if you were a Player. PS4 outsold Xbox One by 3 to 1 across Europe…ensuring PS4’s market share. So, when people ask who won the Next Generation Console War, the answer is pretty clear.
Medio	Case Study
Duración	126 seconds
Productora	Outsider
Postproducción	Electric Theatre Collective
Director creativo	Graeme Hall
Director creativo	Martin Terhart
Realizador	Scott Lyon
Productor de la agencia	Olivier Klonhammer
Productor	Zeno Campbell-Salmon
Director ejecutivo de creación	Al Moseley
Director artístico	Ed Ryder
Responsable de conceptos / redactor	Enrique Reija
Música	Blonde Acid Cult