Sumario
Culturally Savvy, Julie is a direct and dynamic presence, who is know as a galvanizer of people and a strong operator with experience running complex new business pitches. Julie comes from an operational background running large global accounts. Her diverse skill set spans brand, content, and media strategy; integrated campaign development; omni-channel retail marketing; cross platform digital marketing; branded content, and public relations.
Her strength for taking complex ideas and make them digestable and actionable, along with a strong intuition for what people are thinking and keen eye for “reading a room have led to her successful track record in new business. Career wins include: Verizon Wireless, Chantix and Viagra, Sony Playstation, Sears and KMart, Cadillac, Stoli, Tic Tac, Tetley Tea, among others.
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McCann Worldgroup UK
Positions
Consultant
Advertising, Branding & Business Development Executive
January 2017 - Presente (7 años 10 meses)
Brings an entrepreneurial attitude combined with a disciplined, creative approach to solving challenging brand problems and driving business growth. Relevant capabilities include the following: Decoding and resolving client business problems; leading cross-functional teams to adopt new philosophies and corresponding behaviors; helping clients embrace calculated risks and more efficient and effective processes; business development - prospecting, pitching, building teams and operational excellence. Clients include: 180LA, CarlBrydandCo, Events Partners, Multiply Inc, JWALK and Tether Inc.
SVP Business Development Global Partnerships
WME/IMG
May 2016 - December 2016 (7 meses)
Chief Marketing Officer, North America
New York, Estados Unidos
September 2014 - February 2016 (1 año 5 meses)
Responsible for all business development activity across NA including (New York, Dallas, Seattle, Toronto, and San Francisco). Key wins since joining include: Cadillac North America, Heineken, Sears and Kmart digital AOR.
Part of the NA Executive team responsible for re-engineering Publicis Worldwide, NA with an emphasis on Digital marketing fueled by data and analytics and organic growth efforts.
Led the agency rebrand, including evolution of the positioning, new visual identity, and development of new marketing materials.
Part of the NA Executive team responsible for re-engineering Publicis Worldwide, NA with an emphasis on Digital marketing fueled by data and analytics and organic growth efforts.
Led the agency rebrand, including evolution of the positioning, new visual identity, and development of new marketing materials.
Head of Business Development & Global Business Director
New York, Estados Unidos
August 2010 - July 2013 (2 años 11 meses)
Recruited as Business Director for the agency’s prestigious Sprite account. Added the Head of Business Development title and responsibilities in December 2011. Wins included: Weather Channel and Sony Playstation NA. Took over the role of Global Business Director for the Vaseline account in Fall of 2012, while continuing to lead all aspects of BBH NY business development.
Recruited as Group Managing Director for the Kraft Salad Dressings account. Quickly added Miracle Whip and the Natural Cheese brands to the account roster. Promoted in August ’08 to Managing Partner, Business Development, and presided over new business during 2009, the best year of the agency’s history to date with 25% growth and over $600,000,000 in new business billings. Agency wins included: agency’s founding account, Verizon Wireless, Philadelphia Cream Cheese, Kraft Singles, Oscar Mayer, Lunchables, Crystal Light, Disney Cruise Lines, Chantix, Viagra, FIS and Sharp.
SVP, Senior Account Director
New York, Estados Unidos
February 2006 - November 2007 (1 año 9 meses)
Led account team of 15 individuals and presided as BAL over the Gillette/Venus account.
VP Account Director
Deutsch Advertising
1999 - 2003 (4 años)
Successfully led new business pitch for Revlon Inc. Led new Revlon brand positioning effort and integrated advertising campaign development. Oversaw all on and offline advertising efforts for Revlon, Almay and Mitchum.
Eugene, Estados Unidos
Formación
Bachelor of Arts (B.A.) Speech Communication and Rhetoric
1990 - 1994 (4 años)
