Título | Table |
Agencia | Fallon |
Campaña | Happily Ever - Equinox |
Anunciante | Equinox Fitness Clubs |
Marca | Equinox |
Posted | Enero 2008 |
Sector Empresarial | Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética |
Sinopsis | First campaign from Fallon and new concept for Equinox, a leading fitness facility based in New York. The campaign speaks to the overall life benefit of working out. The campaign runs nationally with a video for the Equinox website, print, and cinema planned. |
Problema | Everyone has a Happily Ever theyre working toward. Some idyllic fantasy that will be the ultimate reward for working out. Each ad features people living out their Happily Ever at its most compelling, provocative outcome, a reminder that motivation can bring you a little closer to your wildest dreams. |
Medio | Televisión |
Duración | |
Mercado | Estados Unidos |
Director ejecutivo de creación | Al Kelly |
Director artístico | Hans Hansen |
Director del grupo de creación | Hans Hansen |
Director del grupo de creación | Eric Sorensen |
Responsable de conceptos / redactor | Eric Sorensen |
Director creativo | Mike Gibbs |
Director artístico | Daniel Burke |
Responsable de conceptos / redactor | Roberto Lastra |
Realizador | Ellen von Unwerth |
Fotógrafo | Ellen von Unwerth |
Productor ejecutivo agencia | David Lyons |
Productor de la agencia | Rebecca Donaghe |
Responsable de cuentas de agencia | Megan Bailey |