Minnesota State Lottery - "Slacker"

Colle + McVoy

Colle + McVoy Minneapolis, Estados Unidos

7094

Marca: Minnesota State Lottery
País: Estados Unidos

Anunciante: Minnesota State Lottery

Título	Slacker
Agencia	Colle + McVoy
Campaña	Print-N-PLAY - MN State Lottery
Anunciante	Minnesota State Lottery
Marca	Minnesota State Lottery
Posted	Octubre 2008
Producto	Print-N-PLAY
Sector Empresarial	Lotería y juegos de azar
Lema	Make The Excitement Last Longer
Sinopsis	The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
Filosofía	"Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Resultado	The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message.
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Colorista	Pixel Farm
Director medios comunicación	Jen Stack
Colorista	Oscar Oboza
Empresa de creación sonora	Squirrels on the Moon
Música	5 Alarm
Animación	Volt Studios
Montador	Bertram (Bert) Cambridge
Productor delegado	Nicole Erdman
Realizador	Jon Nowak
Director de fotografía	Jeff Stonehouse
Responsable de conceptos / redactor	Tim Blevins
Productora	Drive Thru
Productor adjunto agencia	Kelly Kytola
Productor de la agencia	Ramon Nunez
Director artístico	Nina Orezzoli
Director del grupo de creación	Dave Keepper
Online Finish Editor	Bob George